Author Archives: PA Herbert

PROJECT: Gain Dish Soap: “Smells Like Oh” Campaign ROLE: Copywriter DESCRIPTION: Our small team (CD, writer, two designers and an artist) worked with P&G’s challenger dish soap brand, Gain, from ideation to pitch to final execution resulting in the “Smells Like Oh” digital campaign. Leveraging people’s intense love for Gain scents, we adopted the artisticContinue reading “Yellow Gloves & Burnin’ Loins”