PROJECT: Febreze – “Breathe Happy” Campaign
ROLE: Associate Creative Director (Copy)
DESCRIPTION: Multi-year and multi-product global TV/OLV campaign for Febreze (P&G). From supporting the brief development all the way through the final edit, we create 3 to 6 spots per year (I came on in 2020)… whether that’s their 25-year-old OG Febreze Fabric Spray or brand new product launched and innovations. Here’s a few of ’em:
PETER ALAN HERBERT 