PROJECT: PracticePanther – “Hoffman, Hoffman, Hoffman & Hoffman” Campaign
ROLE: Associate Creative Director (Copy)
DESCRIPTION: Who said B2B couldn’t be fun? And who said law practice software couldn’t be funny? For this campaign (starring Rick Hoffman, Rick Hoffman, Rick Hoffman, and Rick Hoffman), we showed how lawyers at smaller law firms waste their time doing all the things other than, well, lawyering… and how PracticePanther software can help get them back to lawyering.
AWARDS: Clio Awards (Bronze, 2024); Creative Pool (Shortlist, 2024); Gerety Awards (shortlist, 2024)
PETER ALAN HERBERT 